TO FORMULATE MARKETING STRATEGY ON THE BASIS OF DEMOGRAPHIC PROFILING OF DELHI(NCR)PEOPLE'S FOR LOCAL ENTREPRENEUR ON THE DOMESTIC TOURISM DOMAIN

Dr Ashok

Abstract


In the era of bottle neck competition in every sector where maximum big player using Red Ocean Strategy to minimizing the competition and they are able to do this cause they have  enormous amount of recourses in terms of Skilled Men Power, Huge Capital for Investment , Technologically Advance Infrastructure , Political Connections, Very Strong Public Relations Team, which leads them to create a positive vibes in the domestic market. As observed TATA Group, Reliance Group, Aditya Birla Group, Hero Group, etc are fit in that criteria. In the present situation the local entrepreneur have hardly chance  to give any competition to these big shots. As per our observation in this bottleneck competition environment  the local entrepreneur should avoid direct competition with these big shots and adopt Blue Ocean Strategy it helps to create niche market on the basis of Demographic Profile and Life Style Profile. In India Demographic Profiling is one of the key factor to penetrate niche market specially in Domestic Tourism Sector .


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References


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